Live Training Programme

Change the Game Fridays.

A live training programme for recruiters who want stronger pipeline, clearer positioning and modern business development skills.

4
Focused Modules
16
Live Calls (Full Programme)
1
Tangible Takeaway Per Week
  • One live call per week
  • Pick 1 module or do all 4
  • One tangible takeaway every session
The Programme

What Change The Game Fridays is about.

Who It's For

Built for Recruiters Who Want to Win in the Modern Market.

  • Want to build a personal brand that attracts inbound opportunities.

  • Feel their BD approach is outdated or inconsistent.

  • Struggle to convert conversations into real business.

  • Want a repeatable system for pipeline growth.

If you want stronger pipeline, better positioning, and a BD system that actually works - this programme was built for you.

The Structure

4 Focused Modules.

Pick a single module and go deep over four weeks, or commit to the Full Transformation and run all 4 modules across 16 live calls. Either way, one focused call per week with one tangible takeaway you can implement immediately.

Microphone on a boom arm above a desk with a laptop, headphones and a coffee cup

Module 01

Building & Monetising Your Personal Brand

Turn who you are into what you earn.

4 Calls · 4 Weeks

  1. Call

    01

    What Is a Personal Brand (and What It Isn't)

    Outcome

    Define your personal brand positioning.

    Takeaway

    Write your one-sentence personal brand statement.

  2. Call

    02

    LinkedIn Profile & Content Strategy

    Outcome

    Use LinkedIn as a positioning engine, not a job board.

    Takeaway

    Define the three content topics you'll post about.

  3. Call

    03

    Building an Audience & Community

    Outcome

    Build relationships instead of collecting connections.

    Takeaway

    Identify five people to intentionally engage with.

  4. Call

    04

    Monetising Your Brand

    Outcome

    Turn audience attention into revenue opportunities.

    Takeaway

    Define one offer to present to a warm contact this week.

Two people shaking hands across a desk with a notebook and a whiteboard behind them

Module 02

Earning the Right to Sell & Being an Authority in Your Niche

Trust isn't given. It's built through how you show up and how you communicate.

4 Calls · 4 Weeks

  1. Call

    05

    Why Clients Don't Trust You (Yet)

    Outcome

    Understand the real reasons outreach gets ignored and where trust breaks down early in the process.

    Takeaway

    Identify 3 gaps in your current BD approach that are costing you conversations.

  2. Call

    06

    Communicating as an Authority – Not a Recruiter

    Outcome

    Learn how to lead with relevance and insight so your outreach feels considered, not transactional.

    Takeaway

    Write 3 messages that sound like you, reflect your market knowledge, and start real conversations.

  3. Call

    07

    Consistently Show Up Without Being a Nuisance

    Outcome

    Build a simple, repeatable way to stay visible across channels without relying on LinkedIn alone.

    Takeaway

    Create your own follow-up rhythm using phone, email and LinkedIn that you can stick to.

  4. Call

    08

    Use AI, Don't Sound Like It – Keeping the Tone Human

    Outcome

    Understand how to use AI and automation to support your BD without losing the human edge.

    Takeaway

    Build a basic workflow: research faster, personalise properly, and turn outreach into conversations.

World map above a desk with an open notebook and a phone

Module 03

Business Development: Tools, Tactics & Strategy

Build a BD system that runs even when you're not thinking about it.

4 Calls · 4 Weeks

  1. Call

    09

    Nailing Your ICP & USP

    Outcome

    Know exactly who you serve and why they choose you.

    Takeaway

    Write your ICP profile and one-line USP.

  2. Call

    10

    LinkedIn as a BD Tool

    Outcome

    Turn LinkedIn into a consistent pipeline source.

    Takeaway

    Build your weekly LinkedIn BD activity plan.

  3. Call

    11

    The Warm Call Strategy

    Outcome

    Make outreach feel like a natural conversation, not a pitch.

    Takeaway

    Write three warm call openers to use this week.

  4. Call

    12

    Building a Repeatable BD System

    Outcome

    Have a full BD system you can run every week.

    Takeaway

    Complete your personal BD playbook.

Laptop showing a flowchart beside a notebook, phone and coffee cup on a wooden desk

Module 04

Calls That Convert - How to Turn Targeted Outreach into Impactful Business Conversations

Every great sales conversation starts before you pick up the phone.

4 Calls · 4 Weeks

  1. Call

    13

    The Mindset and the Maths

    Outcome

    Kill call reluctance by understanding the real numbers and why effective targeting beats raw dialling.

    Takeaway

    Build a pre-qualified call list of 20 contacts you've earned the right to ring; AI helps you prepare, but won't do the jobs for you.

  2. Call

    14

    Earn the Next Minute

    Outcome

    Open with a clear reason for the call and read the person fast enough to turn a cold contact into a warm conversation.

    Takeaway

    Write, rehearse and test your personal opener, plus two rapport bridges you can use to keep the call going.

  3. Call

    15

    Turning "Not Interested" Into a Conversation

    Outcome

    Stay in the conversation when you hear "not interested" by spotting whether it's a reflex or a real concern, and responding to each the right way.

    Takeaway

    Build your objection playbook: three responses that re-open a reflex brush-off, and three that address a genuine concern.

  4. Call

    16

    The Conversation, the Close & the Follow-Up

    Outcome

    Run a call that feels like a conversation, lands a clear next step, and sets up the follow-up.

    Takeaway

    Create your call structure and a follow-up cadence across phone, email and LinkedIn.

What You Leave With

What Recruiters Leave With.

By the end of the programme, you'll have built real assets - not just attended calls.

  • A clear personal brand positioning that attracts the right opportunities.

  • A LinkedIn content system that builds visibility and inbound leads.

  • A trust-first sales framework that converts without pressure.

  • A defined ICP and outreach strategy so you chase the right clients.

  • A repeatable business development rhythm you can run every week.

Testimonials

What recruitment leaders are saying.

He's personable, an exceptional communicator, a thought leader and genuinely a great human. His seasoned recruitment and coaching experience coupled with colleagues who referred and vouched for him only further encouraged me I was making the right decision. I needed to upskill my capabilities in business development and have a robust strategy as an agency recruiter. His course incorporates inbound BD techniques fundamental to supplementing traditional outbound BD. Further, I'm learning to create visibility in the market with personal branding via LinkedIn, content creation, and a unique voice. I'm very lucky to have come across him.
Cassie BainesPrincipal Consultant
I highly recommend Steve's BD course for anyone looking to change the game in recruitment. If you want to smash out 100 cold calls blindly, keep doing what you're doing. If you want to build a real brand & make clients chase you, then I highly recommend you invest in the workshops. You can work harder or smarter, the choice is yours. A lot of the content was valuable for both veteran recruiters & rookies alike, as it's focusing on new techniques to master social media. BD is tough, but it doesn't have to be, if you can build yourself a repeatable system that consistently generates clients.
Morris MaragosRecruitment Manager
If you're tired of sales advice that sounds good but goes nowhere, follow Steve Tolen. Most sales advice sounds great until you try to use it. Most explain it while few can still do it. Steve can and does. He skips the theory and goes straight to what works. Clear, practical, and immediately usable.
Andrew ConnollyManaging Consultant
Incredibly grateful to Steve. For his expertise, enthusiasm & consistent positivity. Steve's 'Change the Game' training is for anyone in the recruiting industry. Seeking to evolve, develop & grow professionally. Steve's coaching/trainings can benefit tenured staffing/recruiting professionals like myself. And recruiters/sales professionals new to the recruiting/staffing industry. From Day 1, Steve encouraged all of us to understand our 'why,' behind why we choose to show up every day. Steve's coaching/training continues with tangible takeaways which we can implement immediately into our GTM plans. I'm honored to be part of the weekly Change the Game cohort.
Sheila MaultsbyHead of Client Services
I joined Change the Game Fridays, Steve Tolen's live training program for recruiters looking to sharpen their pipelines, positioning, and business development. The first session stopped me in my tracks. We had a former Procurement Leader from a global tech services firm give us a real view from the other side of the table - how he actually selects recruiters, what turns him off, and how trust gets built. After 12 and a half years in recruitment, I've had plenty of internal training but never invested in external training to complement what I've learned inside agencies. After this first session, I've decided to double down on investing in myself to stay sharp and relevant in today's market. Steve is one of the best trainers I've met. The content is super relevant for where the market is right now. If you want an edge, invest in yourself.
Peter MurphySenior Executive & GTM Headhunter
Steve understands the various aspects of recruitment sales, from AI to branding to cold calling, and how to master each. More importantly, he knows when you should lean into one rather than another to win the work you actually want. His approach is pragmatic, honest, and lighthearted at times, but always grounded in real world experience rather than shiny solutions full of false promises. If you want training from someone who has actually done it, and done it well, Steve is your man.
Phil LittleSenior Recruiter and Agency Owner
Steve Tolen

Steve Tolen

Sales Leadership & BD Mentor

Steve works with recruitment leaders and founders whose sales momentum has stalled - helping them rebuild confidence, modernise business development, and turn visibility into pipeline.

  • 20+ years in sales leadership across recruitment and consulting

  • Former leadership roles at Randstad and Allegis

  • Advisor to recruitment founders and B2B sales leaders

  • Host of the Change the Game podcast

Join the Programme

Contact Steve to Join.

Reach out directly and Steve will walk you through the modules, timings and next steps - and help you pick the right place to start.

steve@stolenandco.com.au

Ready to Change the Game?

The next intake is limited to keep sessions practical and interactive. Secure your spot before it fills.